Introduction

Developing products and services in Europe becomes more and more of a challenge. When answering a RFP, the casual "we're expensive but we provide you with the best quality" tend to reach its limits; so how can you come up with something different? How can you provide new solutions (hopefully cheaper ones) to your clients ?

All the companies in your domain share the same market, using almost the same technology, and face the same problems. To come up with something different you need to invent new solutions to new or old problems, you need to find creative solutions. This is why you may consider using ASIT, the efficient creative solving method.
ASIT is a highly structured step-by-step creative thinking method. Result oriented, ASIT drives you towards innovative solution, respecting existing constraints and using the problem source (instead of fighting it). Build on TRIZ theories, ASIT is very efficient; after only a few days you'll be able to master the ASIT tools and bring innovative solutions to your domain.