Pascal Jarry, Inventor: 12 Patents in 1 Year with ASIT (2003)

In 2002, Pascal Jarry - already a veteran of 20 years of complex project management in the video game industry (Loriciels, Sony London, Kalisto) - discovered ASIT while trying to simplify TRIZ. The method, developed by Dr. Roni Horowitz in his 1999 engineering PhD thesis, put into words what Pascal had experienced intuitively for two decades: structured creativity produces reproducible innovation, not lucky hits.

To convince himself (and, later, others) that ASIT actually worked, he set himself a demanding test: file one patent per month for a year, using ASIT exclusively. Twelve months later, twelve patents had been filed. Several won awards. One of them - the i-Lock anti-theft device - became a product commercialised online.

The 12 patents (2003)

• i-Lock (FR WO2006108947): anti-theft device that locks the saddle to the bicycle while simultaneously blocking the rear wheel. Commercialised.
• Tub'Air (FR FR2850325): compressed air storage directly inside the bicycle frame, allowing re-inflation without a pump.
• FR2846614: Device attached to a brake pad to clean the rim.
• FR3011357: Context-aware recommendation engine for mobile applications.
• FR3012707: Device for retrieving a vehicle's parking position.
• FR2954569: Method for displaying structured information on touch-sensitive screen.
• FR3056798: Method for capturing and processing sponsorship data.
• FR2850437: Continuous gear ratio variation via flexible element.
• FR2853616: Bicycle and seat theft prevention method (i-Lock family).
• + 3 additional patents (including 2 confidential).

Varied domains - cycles, theft prevention, touch interfaces, mobile technologies, geolocation services - demonstrating that ASIT is domain-agnostic: the method works on whatever system you apply it to.

2003 TV broadcasts

The inventions attracted French national and regional media attention. Four broadcasts in 2003 documented the work:

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2004: the founding of SolidCreativity

In early 2004, Pascal accepted an invitation to share the story at an industrial conference. He presented the method, the 12-month protocol, the patents, and showed i-Lock in person. No call-to-action, no training pitch: just the narrative.

As the talk ended, a queue formed at the foot of the stage: Legrand, Thales, Michelin, EADS... all of them would become clients. The question was the same: can you train our teams? ASIT training did not yet exist in France. Within weeks, SolidCreativity was born, driven entirely by spontaneous industrial demand.

Why this matters

Twenty years later, the 2003 challenge remains our internal benchmark. It proves three things that brainstorming and generative AI cannot:

1. Reproducibility. Twelve patents from one protocol, not twelve lucky hits. Method, not person.
2. Conceptual novelty. i-Lock and Tub'Air would not have emerged from a language model drawing on existing data. ASIT enforces Closed World and Qualitative Change - the engineering of surprise.
3. Transmissibility. A facilitator trained in 4 days can run sessions where teams file patents. Validated across hundreds of engagements at Michelin, Airbus, Renault, Legrand, Thales, ArcelorMittal, Valeo, EOS Imaging and dozens of SMEs.

Read more & book a session

Full article on the 2002-2004 journey: 12 Patents in 1 Year: How ASIT Validated Its Own Method.

For upcoming inter-company training dates: training calendar. For a bespoke engagement: contact us (ASIT topic pre-selected).

French version of this media archive: references.php / ASIT patents section.