Innovation Seminar: Creativity Conference for Business

Example: "Let's Innovate!"

While companies need to innovate (products, services, methods, new practices), people are sometimes reluctant, believe they cannot innovate, or are stuck at the idea of changing what already exists. This type of intervention demonstrates that innovation is possible, dissects a success story, draws lessons from it, proposes new practices and makes people realise they will be the drivers of the next innovations in the company.

The difference between being creative and doing

We don't just address the "you can" side - we provide new reflexes that lastingly change the way people see innovation and instil a "I can do it because I understand how it works" mindset in the group.

Example: "The paradox of creativity methods"

Innovation is essential to gain or maintain a competitive edge. Each innovation is unique, yet there are common patterns between innovations and systematic ways to generate them: innovation methods. Used by many organisations worldwide (NASA, FedEx, Motorola, Intel...) as well as SMEs and individuals (inventors), these methods are walking paradoxes: they enable innovation on demand.
These methods are now reaching a wider audience - how do they work?

A friendly presentation interspersed with questions to the audience and fun tests, revealing the mechanisms behind innovation methods. Followed by a Q&A session.

Example: "Innovating" is not "adding"

We are no longer in an era where simply opening the shop door was enough to attract customers. Successful products must be constantly refreshed and a range must continuously be expanded with new offerings - but how do you find these new products?
Marketing has evolved since the 1960s - where are we now?
After pushing products through advertising, then asking consumers what they wanted, then observing potential targets, modern marketing now has new tools to define new products and improve existing ones.
What are these methods, and how do creativity techniques bring new capabilities to product creators?

A friendly presentation interspersed with fun tests to understand the history of marketing methods and consumption patterns, the state of the art, and the essential contribution of modern creativity methods adapted to new product development.

Pascal Jarry
during an innovation conference on Design.

Example: "Dare to innovate!"

Example of a seminar composed of short games allowing participants to experience a convivial teambuilding moment while achieving stimulation and awareness objectives (in order to trigger creative proposals in this example).

Managerial message delivered in a fun way:

• The difference between "being" and "doing" in creativity - demystification
• Identifying creative ideas and their contributions
• Quick reminder of the role and importance of innovation
• Breaking down creative ideas and innovations across different domains (product, marketing, service).
• Why it is difficult to have these ideas and therefore essential to share them when you do:
  • The difficulty of having these ideas (short games showing our natural tendencies and de-dramatising potential blocks)
  • Generating ideas (identifying "recipes" that can systematically generate simple and effective ideas, using these recipes to find ideas)
  • Evaluating idea potential (evaluation criteria in creativity)
  • Daring to present an idea (practical tool with guaranteed effect, presentation/role-play)
• Conclusion
  • Short in-situ exercise (in the evening) to practise and sharpen what was learned.
  • Back to reality, word from management: "I would like you to present ideas by such date to energise such area".