What is SolidCreativity?

SolidCreativity is an expert consultancy in systematic creativity and pragmatic innovation since 2004. We combine a unique approach combining rigour ('Solid') and creativity, with the ASIT® methodology for concrete results. Our interventions are available in person or remotely throughout Europe.

Does Agile management work in R&D and industry (outside IT)?

Yes, our Agile approach is specially adapted to industrial and R&D environments. Industrial teams already have natural Agile reflexes, and our method reconciles Agility and industrial constraints for concrete results, without IT jargon.

Does SolidCreativity offer brainstorming sessions?

No, we do not use traditional brainstorming. We offer a structured alternative via the ASIT® method, which avoids forced creativity and generates immediately exploitable results.

What is the ASIT® method?

ASIT® is a patented industrial innovation system based on non-causal logic. It can generate more than 250 ideas per session, while being adapted to the technical constraints of industrial environments.

What is the difference between systematic creativity and pragmatic innovation?

Systematic creativity enables methodical idea generation, while pragmatic innovation transforms these ideas into concrete, deployable solutions. Our approach covers the entire process, from idea to implementation.

Why choose a structured method like ASIT® in industry?

ASIT® is particularly effective in technical environments thanks to its language compatible with engineers, its respect for real constraints and its measurable results in R&D.

Why choose SolidCreativity for your innovation or training projects?

We are Qualiopi certified and have 20 years of field experience. Our approach is results-oriented, with verifiable client testimonials and a satisfaction guarantee.

Does SolidCreativity have client testimonials?

Yes, we have numerous authentic client testimonials. For example, Airbus rated our training as 'Best Training Ever!', and Renault highlighted the relevance of our adapted solutions. IMV also appreciated our preservation of entrepreneurship in their teams.

What services are offered?

We offer certifying training, customised ASIT® workshops and innovation coaching, adapted to each client's specific needs.

Our head office is in Bordeaux, with a branch in Paris. We also operate through a network of territorial affiliates in France and Europe.

Where does SolidCreativity operate?

We operate throughout France and French-speaking or English-speaking areas of Europe, with formats available in person (Bordeaux, Paris) or digitally.

Do you work remotely?

Yes, we have proven expertise in remote interventions, with interactive tools and flexible scheduling to meet your needs.

Can SolidCreativity intervene urgently on a blocked project?

Yes, we can mobilise our senior consultants within 72 hours to unblock a project, thanks to the accelerated ASIT® method and our responsiveness.

How are you different from typical consultants?

Our philosophy is based on empowering your teams. We offer hybrid formats (training + coaching) so that you no longer need us in the long term, with a hands-on rather than theoretical approach.

Apart from founder Pascal Jarry, who are SolidCreativity's consultants?

Our team is composed of carefully selected experts, with experience in large groups and entrepreneurial profiles. They benefit from intensive training and regular updates.

How to join SolidCreativity as an affiliate?

Our affiliation process is demanding: it includes intensive initial training, regular updates and required managerial autonomy to guarantee the quality of our interventions.

Who are your clients?

Our clients range from startups to large groups, with technical or specialised issues. We work only on spontaneous requests, without canvassing.

How does SolidCreativity guarantee confidentiality of exchanges?

We apply a strict confidentiality protocol, including contractual discretion clauses, media silence by default and secure data management.

How to unblock an R&D project?

We use a proven methodology: 360° diagnosis, shared KPIs and motivating team relaunch to overcome blockages and move forward concretely.

We have many constraints, how to innovate?

With ASIT®, constraints become levers for innovation. We explore all avenues exhaustively to generate patentable solutions adapted to your context.

How to work around this blocking patent?

We offer a strategic approach: prior technical analysis, dedicated ASIT® session and generation of patentable alternative solutions to overcome obstacles.

How to exist in a saturated market?

We help our clients differentiate themselves through targeted ASIT® workshops, which identify distinctive concepts and guarantee their feasibility.

How does the ASIT® method differ from traditional brainstorming?

ASIT® offers a guided logical structure, avoids domination by strong personalities and generates directly exploitable ideas, unlike traditional brainstorming.

Do you have training to become creative?

We do not offer training to 'become creative', but transferable methods that guarantee results regardless of participants' profiles.

How to have motivated people in my R&D?

We train managers in a specific managerial approach, with enhancement tools and stimulating team dynamics to maintain motivation.

What if I'm already trained in ASIT (or Agile) but not my teams?

We offer tailored solutions: targeted acculturation, internal training and facilitator certification to standardise skills within your teams.

Consultancy and training in systematic creativity methods

Contradiction Resolution with TRIZ and ASIT

Description

Your technological, scientific or organisational challenges almost always hide a contradiction: speed up without losing reliability, cut costs without degrading quality, simplify without limiting functionality. These contradictions seem unsolvable - and that is precisely where most teams settle for compromise.

Yet the great innovations around us were born from the elegant resolution of such contradictions. TRIZ decoded these mechanisms across thousands of patents. ASIT makes them accessible and extends them beyond technology: process, logistics, organisation. In one day, learn to reframe your challenges as contradictions and solve them - without compromise.

ONLINE on May 25 Register for next open training Request a quote Training at your premises +33 9 54 50 75 40 Mon-Fri 9am-6pm CET

Training objective

This training teaches you to resolve contradictions by combining TRIZ and ASIT approaches. You will discover how to reframe a problem as contradiction(s), then use the TRIZ matrix and ASIT tools (qualitative change, unification) to generate innovative solutions without compromise.

From technical to organisational contradictions

TRIZ was designed for technical and scientific contradictions. With ASIT, the approach extends to process, logistics and organisation. In one day, you acquire a repeatable method for tackling any complex problem through the lens of contradictions.

Typical applications

Resolve a technical contradiction (performance vs reliability, cost vs quality...)
Solve a blocking scientific or R&D problem
Use the TRIZ matrix to identify suitable inventive principles
Apply ASIT tools (qualitative change, unification) on real cases
Extend the approach to process, logistical or organisational contradictions

Learning objectives

Know how to identify and resolve contradictions without compromise.

Understand creative blocks, cognitive biases and their impact on problem-solving.¹²³
Know how to reframe a problem as contradiction(s).¹²³
Understand how to resolve contradictions to innovate without compromise.¹²³
Know how to use the TRIZ matrix to resolve contradictions.¹²³
Master the ASIT qualitative change tool for solving diverse problems.¹³
Master the ASIT Unification tool and its solving power.¹³
Know how to extend the approach to scientific, process, logistical and organisational domains.¹²³

Evaluation method: 1 - Assessed by the trainer during exercises and questions. 2 - Validated during the end-of-training MCQ and its debrief. 3 - Self-assessed by available MCQ.
(Self-)assessments and debriefs contribute to the acquisition and validation of skills.

Key topics and keywords

TRIZ, ASIT, contradictions, problem-solving, innovation, R&D, process, organisation

Target audience

Anyone facing complex technical, scientific, process or organisational challenges

Profiles: R&D Engineer, Technician, Manager, Project Manager, Design Office, Technical Director, Process Manager, Quality

Prerequisites: No prerequisites related to the training subject

Practical information

1 day (7h). In-company training (at your premises) or Open training ( Next: 25 May 2026 ONLINE ).

What our clients say

Feedback from our clients after their training

Testimonials about the ASIT Method

Airbus
"Best training ever!"

Caisse d'Épargne
"not just for tech"

TreeFrog
"pragmatic approaches"

Galeries Lafayette
"very satisfied"

Corep
"highly effective for us"

Maped
"ASIT meets our expectations"

ArcelorMittal WireSolutions - patented products thanks to ASIT

ArcelorMittal
"patented products in 3 months"

Legrand
"speed of implementation"

Photonis
"explore all avenues"

Blanc-Tailleur
"innovate with clients"

View all our references

TRIZ: the world's leading innovation method

TRIZ is used daily by R&D teams at Samsung, Airbus, Boeing, Intel, Siemens, LG, Philips, Shell, P&G, Bosch, General Electric and hundreds of other companies to solve their most complex technical challenges. Developed from the analysis of over 400,000 patents, TRIZ identified the recurring mechanisms of innovation. ASIT is its streamlined, operational version.

Training programme

Training outcomes and acquired skills

Understand creative blocks, cognitive biases and their impact on problem-solving
Know how to reframe a problem as contradiction(s)
Understand how to resolve contradictions to innovate without compromise
Know how to use the TRIZ matrix to solve technical contradictions
Master the ASIT qualitative change tool for solving diverse problems
Master the ASIT Unification tool and its solving power
Know how to extend the approach to scientific, logistical and organisational domains

Teaching approach

Hands-on exercises throughout the day
Afternoon dedicated to case studies and participants' real cases
Progressive alternation between theory and practice

The training is composed of gradual steps for controlled progression:

Day 1

Morning (9:00 - 12:30)

Introduction, objectives, discovery of creative blocks and cognitive biases
Genesis of TRIZ: how TRIZ addresses contradictions and inventive principles
Reframing the problem as contradiction(s)
How to resolve contradictions to innovate without compromise - the TRIZ matrix
Extending domains: technical, scientific, logistical and organisational
The ASIT qualitative change tool for solving technical and diverse problems
The power of the ASIT Unification tool for solving
Hands-on exercises throughout the day

Afternoon (2:00 - 5:30 pm)

Practice on case studies
Application on participants' real cases
Tools summary and experience feedback

Duration and group size

1 day / 7h

Group of 4 to 12 participants

Training Materials Provided

summary of training slides
working and summary documents
digital format
lifelong access via secure link
optional: "paper" or "printable PDF" version

Validation of learning outcomes via end-of-training quiz.
Follow-up quiz available for HR. Download PDF Contact us

Quality certification awarded for training activities.

Registered training organisation No. 72330654133 with the Nouvelle-Aquitaine regional authority (France).

How to attend this training?

Delivery options: Online only

Online Training

Available via video conference
Adapted pedagogy and content
Digital attendance, materials and quizzes

100% online training

Learn more

In-Company Training

Online, at your pace
Flexible: up to 12 participants
Targeted: your real case studies

2,400 € excl. VAT / day

(online training)

Request a quote

Open Training

Online training
Limited to 8 participants
Discount for job seekers

600 € excl. VAT

per person / 1 day

A training designed for remote delivery

100% remote pedagogy

Training exclusively designed for remote delivery: adapted pedagogy, pace and materials
Interactive, real-time collaborative exercises
Small group sizes to encourage exchanges
Digital attendance, materials and quizzes
A computer with camera and microphone (headset recommended)
Access to a video conferencing tool (Teams, Google Meet, Zoom...)

Why 100% remote?

Accessible anywhere: ideal for remote workers, multi-site or international teams
No travel: time and energy savings for participants
Intercultural: bring together profiles from different countries without logistics constraints
Positive CSR impact: zero transport, zero accommodation, minimal carbon footprint
Flexibility: simpler scheduling, no room or venue constraints

Why choose SolidCreativity for your innovation projects?

Looking for a partner for your creativity, innovation or non-IT Agility projects? Please contact us. This section uses Google's EEAT criteria to support your decision.

Experience

Founded in 2004 by Pascal Jarry, innovation expert, with 20+ years of creative leadership across 3 continents - LinkedIn
Also co-founder of Nomalys, mobile CRM visualisation solution deployed in 60 countries
12 patents filed in one year using the ASIT® method, several transformed into products, including: WO2006108947, FR2850325, FR2846614, FR3011357, FR3012707, FR2954569, FR3056798, FR2850437, FR2853616
Pioneer and developer of non-IT Agility for R&D and industry - source
Developer in France of the ASIT structured creativity method - ASIT.pro / ASIT.info

Expertise

European exclusivity for the ASIT® method (Advanced Systematic Inventive Thinking) - ASIT.pro / ASIT.info
Registered method trademarks: ASIT®, ecoASIT®, ASIT-BIM®, SolidCreativity® - source
Official YouTube channel: SolidCreativity - validated video content
Senior consultants with triple profile: business expertise, large company management, entrepreneurship - source
Educational partner of RondementCarré for ASIT method distribution

Authoritativeness

Verified professional identity on LinkedIn - official source
SME and prestigious clients: Airbus, ArcelorMittal, Legrand, Photonis, Caisse d'Épargne... - testimonials
Coverage in specialist press: L'Express
Published books on the ASIT method:
Conferences, webinars and publications on systematic innovation - source

Trustworthiness

Enhanced confidentiality: no client mentioned without explicit consent - source
SolidCreativity has obtained Qualiopi certification for training activities
Active CSR charter, responsible use of artificial intelligence - source
European commitment and interventions only on incoming requests - source
Educational assessments via quiz, self-assessment and HR follow-up - source
Authentic and verifiable company data and client testimonials - source

Take action now!

For a quick quote, a demonstration or a meeting, simply select your preferred contact method.

Get in touch Let's discuss your project

Email us Response within 24h

Call us Mon-Fri 9am-6pm CET

Formation disponible en francais / Training available in French